Using the Doomino Site Spinner AI supported algorithms – based on the industry standard DKT audience measurement data – we ran multiple analyses on the habits of internet users.
Using the data received, we have created multiple site lists based off of:
• Most efficient reach
• Page view affinity
• Duplicate visit
The list was then vetted, merged and transferred to the programmatic system as a whitelist, running targeted ads during the campaign. This way a larger but effective and data-based whitelist was achieved, with the benefits of premium platforms and ad spaces, but without any of the premium costs associated with private deals.